Introducing the Banded Collar Shirt
Introducing the Banded Collar Shirt
The banded collar shirt originated with Alan, while working on his previous startup, realizing that he wore banded collared shirts a lot. Between the WeWork neighbors, meeting with investors, speaking at conferences, and coordinating with engineers, he could find himself surrounded by suits, sweats, yoga pants, or business casual on the same day. Banded collars were uniquely suited to flexing between these different environments, allowing for a put together, professional aesthetic that still wasn't semiotically burdened by the old-school stuffiness of a regular collared shirt.
The first two prototypes were made by a friend of ours who is a costume designer, and then we made alterations and got a sourcing partner on board. We created the v1.0 banded collar shirt and got it into the hands of users, then had in depth conversations with each about design improvements and ideas. Here are the main revisions based on the user feedback:
User-Driven Design Updates
We were looking for a very specific fabric: 1) incredibly soft to the touch for all-day wear, 2) stretchy, breathable, and sweat-wicking, and 3) able to be dressed up or down for a variety of situations.
After reviewing over a hundred fabrics, we finally found this fabric, which we're now calling Cotton Plus.
Measurements are listed below, but here is a bit more of a common-sense explanation of how to think about sizing the BCS v2.0.
Our sizes run regular until they go through a warm wash / tumble dry cycle, in which they’ll come out on the slim side. If you want to keep it a regular fit, hang dry. If you want it a bit slim, run it through a warm or hot wash / tumble dry cycle.
If you’re not in between sizes:
Let’s say you’re almost always a medium. Get the medium. You’ll do great.
If you’re in between sizes:
Let’s say you’re on the bigger side of medium, then the large could probably fit you without being super boxy -- and bear in mind that, while we give a “hang dry” recommendation on the tag, running it through a dryer will shrink it a bit and won’t ruin it like a wool shirt or something (I’m a smallish medium and I actually prefer to run these through a dryer).
But, that’s just one option. If you’re on the bigger side of medium, and you get a medium, you’ll still probably be quite comfortable because our Cotton Plus fabric has a good helping of 4-way stretch.
This means an in-between-sizer actually has a bit more optionality on the fit. You can take the smaller size (the 4-way stretch has a lot of give) or the bigger size (it won’t be boxy “borrowed dad’s shirt” looking because it’s on the slimmer side of that size).
The choice is yours. Godspeed.
Solving the Millenial Workwear Problem
"The problem that the chambray banded collar shirt solved for me was a semiotic problem faced by a lot of millennials. Our work lives are entirely unlike those of previous generations. It feels out of place to wear collared shirts and pants because we are semiotically attaching ourselves to a group that experienced a totally different form of career. We are not spending our lives building up 401ks in single institution corporate careers. We are the most likely generation to switch jobs, tend to take early career risk in startups that provide low salaries in exchange for the option like exposure to potential payouts from future exits and we work side hustles to augment income based on the ease of creating small scale businesses with the growth of ecommerce (Etsy, Shopify, etc.) and the availability of flexible hours through the gig economy (Uber, Lyft, etc.). We often work remote, engage in multiple projects simultaneously, and have a much higher degree of self-direction in our careers."
To read the rest of the essay, click here.
/r/MeritStore Product Discussion
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