Then we redesign the shirt based on the feedback from our users, and manufacture more shirts in the second batch.
Basically, we're taking an approach more traditionally used in software development (rapid prototyping and iteration) and applying it to clothing.
You know that thing you always wear? Maybe it's pants that fit your ass like a glove and work for any occasion.
We only want to design stuff like that.
High-quality, utilitarian, durable, and as a result, beautiful.
We think listening to users and rapidly adjusting to their needs is the best way to get there.
Now it's time to check out the shirt.