"I'm 5+ WFH wears in and I'm loving it. The attention to detail is astounding"
-Jordan (a guy who bought the shirt)
We wanted to start a different kind of clothing brand
So, we design clothes that solve problems
And then iterate and improve on new versions with your feedback
Join the Dialogue
Our subreddit is a place for us to talk through design ideas, discuss potential improvements, and keep you up to date on how new products are coming along.Join Us On Reddit
Meticulous, Not Mediocre
See Our First Product
Most clothing brands release new products multiple times a year, aiming to hit a few that are "good enough."
We don't believe in "good enough."
We believe in constant improvement, with your help.