Unique Clothing for Basic Needs

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No Bullshit.

No lifestyle shoots.

No Instagram aesthetic.

No nonsense.

Just meticulously designed clothing that makes your life better.

"I'm 5+ WFH wears in and I'm loving it. The attention to detail is astounding"

-Jordan (a guy who bought the shirt)

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Behind the Scenes

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We wanted to start a different kind of clothing brand

So, we design clothes that solve problems

And then iterate and improve on new versions with your feedback

Join the Dialogue

Our subreddit is a place for us to talk through design ideas, discuss potential improvements, and keep you up to date on how new products are coming along.

Join Us On Reddit

Meticulous, Not Mediocre

Most clothing brands release new products multiple times a year, aiming to hit a few that are "good enough."

We don't believe in "good enough."

We believe in constant improvement, with your help.

See Our First Product